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http://www.blackenterprise.com/lifestyle/beyonce-gets-ladies-in-formation-with-new-fitness-clothing-line/

beyonce

Beyonce (Youtube)

All it took was a two-minute video and the words, “Ivy Park,” to get the Beyhive buzzing Thursday morning as Beyoncé revealed the first looks from her athletic clothing line.

The Ivy Park collection will be available for purchase April 14th via its website IvyPark.com, as well as major retail companies like Nordstrom, Topshop and Net-a-Porter. But unlike many other celebrity lines that are done in collaboration with another brand, Ivy Park is a Bey-original and will have a reasonable price range from $30 to $200.

[Related: Beyoncé’s ‘Formation’ Song Boost Red Lobster Sales by 33%]

Releasing a short video along with the collection, Beyoncé talked about the role fitness has played in her life and career.

“I would wake up in the morning and my dad would come knocking on my door to tell me it’s time to go running,” she said. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline and I would think about my dreams.”

This isn’t the first time the 34-year-old is shedding light on her healthy lifestyle. Last June, she revealed details about her eating habits and admitted to trying out a 22-day vegan diet to keep her figure slim and tight. She even launched a vegan meal delivery service to help others stick to their health goals.

While Spring is normally the time of year where new year fitness goals have already been pushed to the back burner, Beyoncé’s new fitness line may be just the motivation needed to get ladies back in the gym and in ‘formation’ for summer.

Check out the short Ivy Park video below, where Beyoncé shows off looks from her new clothing line.

April 5, 2016

Beyoncé Gets Ladies in ‘Formation’ with New Fitness Clothing Line

http://www.blackenterprise.com/lifestyle/beyonce-gets-ladies-in-formation-with-new-fitness-clothing-line/

beyonce

Beyonce (Youtube)

All it took was a two-minute video and the words, “Ivy Park,” to get the Beyhive buzzing Thursday morning as Beyoncé revealed the first looks from her athletic clothing line.

The Ivy Park collection will be available for purchase April 14th via its website IvyPark.com, as well as major retail companies like Nordstrom, Topshop and Net-a-Porter. But unlike many other celebrity lines that are done in collaboration with another brand, Ivy Park is a Bey-original and will have a reasonable price range from $30 to $200.

[Related: Beyoncé’s ‘Formation’ Song Boost Red Lobster Sales by 33%]

Releasing a short video along with the collection, Beyoncé talked about the role fitness has played in her life and career.

“I would wake up in the morning and my dad would come knocking on my door to tell me it’s time to go running,” she said. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline and I would think about my dreams.”

This isn’t the first time the 34-year-old is shedding light on her healthy lifestyle. Last June, she revealed details about her eating habits and admitted to trying out a 22-day vegan diet to keep her figure slim and tight. She even launched a vegan meal delivery service to help others stick to their health goals.

While Spring is normally the time of year where new year fitness goals have already been pushed to the back burner, Beyoncé’s new fitness line may be just the motivation needed to get ladies back in the gym and in ‘formation’ for summer.

Check out the short Ivy Park video below, where Beyoncé shows off looks from her new clothing line.


April 5, 2016

Here’s How Zod’s Body Was Created for BATMAN V SUPERMAN

http://nerdist.com/heres-how-zods-body-was-created-for-batman-v-superman/

By now, chances are you’ve seen Batman v Superman: Dawn of Justice, and you probably have strong feelings about this film one way or the other. But one thing everyone can agree on is that, from a visual standpoint, the movie looks stunning. Say what you want about director Zack Snyder, the man knows how to make a movie look pretty, and Batman v Superman is no different.

The movie of course also has an incredible visual effects team. Some of these great artists at Studio ADI have released a video showing off how they made one of the film’s most incredible props: the body of deceased Kryptonian General Zod, played in Man of Steel by Michael Shannon.

In the movie, Lex Luthor (Jesse Eisenberg) somehow uses the body of General Zod, mixed in with his own DNA, to create the creature Doomsday (yeah, not sure I get it either). Anyway, to do this, Eisenberg had to spend a lot of time in a weird greenish-yellow pool with the naked corpse of Zod. Only, it wasn’t actually actor Michael Shannon’s naked body. It was actually an extremely realistic replica, one that was made to stand up to the scrutiny of high definition camera lenses.

Now a video has been released by the special effects team at ADI, showing how fitness trainer Greg Plitt (who sadly passed away last year, not too long after this was made) came to ADI for them to lifecast his body from the neck down. ADI’s colleague Barney Burman then lent them a headcast of Michael Shannon. Once the Shannon headcast was copied, both the head and body were run in silicone with a polyfoam fill to make them solid. And boom! You have an instant Zod. You can check out the whole video from ADI above.

What do you think of ADI’s effects work in BvS? Let us know what you think in the comments.

HT: Studio ADI

IMAGE: Warner Bros.


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