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September 6, 2017

Husband and Wife Build Martha’s Vineyard African American Film Festival Into a 15-Year Brand

http://www.blackenterprise.com/lifestyle/husband-and-wife-team-shares-how-they-built-the-marthas-vineyard-african-american-film-festival-into-a-15-year-brand/

Celebrating 15 successful years, the 2017 Run&Shoot Filmworks’ Martha’s Vineyard African American Film Festival (MVAAFF) screened more than 60 features, short films, documentaries, and television series. The six-day festival featured the movies Marshall, Detroit, Crown Heights, and Rodney King; and two episodes from Spike Lee’s new television show She’s Gotta Have It and two episodes from Issa Rae’s Insecure, among other groundbreaking works.

(L-R: Academy Award-Winning Director Spike Lee, actor Roger Guenveur Smith and Ken Shropshire of Global Sport Institute at Arizona State University for “The Color of Conversation” talk back screening for the RODNEY KING movie. Image: Courtesy of the MVAAFF)

This month, MVAAFF founders Stephanie and Floyd Rance received a special citation from the State of Massachusetts’ Governor’s Office for their significant contributions to the local economy of Martha’s Vineyard. With more than 2,500 participants at this year’s festival, the island saw a marked increase in housing rentals, hotel bookings, restaurant patronage, and lifestyle and consumer shopping.

(“Marshall” film screening; L-R: Charles E. Walker Jr., Esq.; Chrisette Hudlin, wife of Reginald Hudlin; director Reginald Hudlin; founders Stephanie and Floyd Rance. Image: Courtesy of the MVAAFF)

The Rances held the inaugural festival in July 2002 in Oak Bluffs on the Island of Martha’s Vineyard. “Fifteen years is an outstanding accomplishment and everyone should be applauded,” says Floyd Rance, who co-founded the MVAAFF with his wife, Stephanie. “I always consider this event our third child and just like our other children we are equally as proud of this event. We have nurtured it and watched it crawl, helped it to its feet, and watch[ed] it walk.”

When Corporate and Art Backgrounds Unite

The Rances came to film festival production from backgrounds in corporate media and film production. Stephanie left her corporate job at Westhill Partners as director of public relations more than 15 years ago to pursue her lifelong dream of becoming an entrepreneur and eventually launched her marketing firm, Crescendo.

Floyd, a film producer and cinematographer, started his career working on Spike Lee’s Mo’ Better Blues. The Howard University graduate continued working with Lee and director/cinematographer Ernest Dickerson on the acclaimed films Jungle Fever, Malcolm X, and Clockers, among others. Floyd also produces episodic television and commercials; some of his clients have included HBO, Reebok, Foot Locker, and Family Dollar, to name a few.

(MVAAFF’s founders Floyd and Stephanie Rance. Image: Courtesy of the MVAAFF)

After leaving corporate America, Stephanie was taking a much-needed break while her husband was working on an independent short film in Barbados. During that time, she began to think about marketing initiatives that she could bring to the Island of Barbados. After returning home, she arranged a meeting with the management team of the Barbados Tourism Board in New York, which was looking to increase travel to the island by African American visitors. In her proposal, she included a pitch to bring a film festival to Barbados.

In the summer of 2000, the couple rented a house in Martha’s Vineyard, one of their favorite vacation destinations. They met a filmmaker who brought her short films to the Vineyard and convinced the local owner of the former Strand Theatre in Oak Bluffs to allow her to screen her films. He agreed, and the line to see her series of shorts extended around the block.

“Subconsciously, I kept that moment in the back of my mind,” says Stephanie. “If you’ve been to Martha’s Vineyard, [you know] there’s not a ton to do on the island in the evenings.”

(Netflix Original Series, “She’s Gotta Have It,” L-R: Actor Cleo Anthony, actress Margot Bingham, MVAAFF co-founder Stephanie Rance, actress Dewanda Wise, actor Lyriq Bent, MVAAFF co-founder Floyd Rance. Image: Courtesy of the MVAAFF)

A Setback Turns Into an Opportunity

In 2001, the Barbados Tourism Board was ready to move forward with creating the island’s first film festival. Instinctively, Stephanie knew the film festival was a good idea for the Island of Barbados, as she reflected on that moment with the female filmmaker in Oak Bluffs. Not knowing anything about producing a film festival, she stumbled across a group on Yahoo.com titled Black Filmmakers, which still exists. She posted information about the festival and soon filmmakers were submitting their works along with registration fees for consideration to screen their projects. She received almost 15 film entries and secured both Showtime and AOL Black Voices as festival sponsors.

Unfortunately, the tragedy of the 9/11 attacks occurred that year; the Barbados Tourism Board, nervous about the negative impact on international travel, pulled out. Thinking on her feet, she decided that it would be a great idea to host the film festival in Martha’s Vineyard.

MVAAFF’s inaugural four-day event in 2002 had only 10 attendees. Though Stephanie had secured sponsorship for the fest, the representatives never showed up.

(“Insecure” stars Jay Ellis and Yvonne Orji enjoying a screening at the MVAAFF. Image: Courtesy of the MVAAFF)

“I could have given up,” Stephanie recalls of that early disappointment. “But I said, ‘You know what? I think I have something here. I’m going to stick with it.’ And 15 years later, the film festival is a huge success with sold out audiences and rousing standing ovations nightly. It’s been a long and rewarding journey. We are very proud of it.” There is much to be proud of. Now hailed as the summer’s finest local film festival, the MVAAFF attracts more than 2,500 attendees worldwide.

The Business of Building a Film Festival Brand

Producing the MVAAFF is a family affair for Stephanie and Floyd, who have two children. “There are pluses and minuses in our partnership,” Stephanie explains. “The great thing is that the money stays in the family. We might squabble about which films get in and which films don’t; Floyd is looking at it from a cinematic lens, and I gauge movies based on what pulls at my heart strings. We’re great partners, and I wouldn’t do it with anybody else.”

Still, the couple says that building the festival is a labor of love and has not been an overnight success. MVAAFF has also experienced a healthy increase in both revenues and sponsorship. From 2002 to 2005, the festival saw a 15% increase; from 2006 to 2010, revenues jumped by 25%; and from 2011 to 2015, the festival saw a 45% gain.

Each year, the festival has attracted more sponsors, as well as sponsors for individual events; over the past five years sponsorship doubled. Also, the founders included merchandising to their bottom line, with the sale of branded T-shirts and caps, which have become the festival’s must-have items. The growth has kept pace with the increase in conference registration and participation, numbers that remained steady even through the 2008-2009 recession.

Bringing Diversity to Martha’s Vineyard’s Arts Scene

The MVAAFF showcases between 50 and 60 films; currently, all the films are screened at one location, the Martha’s Vineyard Performing Arts Center (MVPAC), which seats 800 people. Utilizing one theater venue for the festival is an added value for the filmmakers, sponsors, and attendees since no films or events are scheduled at the same time.

The MVAAFF draws a diverse and affluent group of attendees and loyal supporters. . There’s a large contingent of people from the Washington, D.C., area, with several from President Obama’s administration, including former Attorney Generals Eric Holder and Loretta Lynch as well as state and local politicians. The event also draws educators, doctors, and lawyers; and Ivy Leaguers from Princeton, Stanford, and Harvard, including Professors Charles Ogletree, Henry Louis “Skip” Gates Jr., and Khalil Muhammad. The festival is also popular among the alumni and students from historically black colleges and universities, including Howard, Morehouse, Hampton, North Carolina A&T, and others.

(Academy Award-Winning Director Spike Lee. Image: Courtesy of the MVAAFF)

Aspiring and veteran filmmakers, producers, writers, executives, and a host of celebrities from across the country frequent the annual festival. Some are regular vacationers on the island; for instance, director Spike Lee has been a longtime supporter. Others celebrities and friends of the festival have included Ben Vereen, Jeffrey Wright, Ava DuVernay, Reginald Hudlin, David E. Talbert, Gail King, S. Epatha Merkerson, Marla Gibbs, Naomie Harris, Janelle Monae, Karyn Parsons, Delroy Lindo, Morocco Omari, Dee Rees, Daphne Reid, Debra Lee, Lisa Davis, Esq., and many others.

“Our festival is different from other festivals, it’s like a family reunion,” says Stephanie. “It’s not a celebrity gawk fest; we’re not into that. It’s not pretentious; it’s laid back and cool.”

Over the years, the festival has screened a wide range of works including Hidden Figures, Baggage Claim, The Princess and the Frog, Birth of a Nation, Chi-Raq, Four Brothers, Idlewild, Miracle at St. Anna, and Whoopi Goldberg Presents Moms Mabley, along with noted documentaries Anita, A Ballerina’s Tale, The Nine Lives of Marion Barry, and television series Blackish and Backyardigans.

(Filmmaker’s Brunch. Image: Courtesy of the MVAAFF)

Expanding Beyond the Vineyard

The Rances are extremely pleased with the support they have received from the film studios and television and cable networks as well as from the black film community. By creating a great platform for future filmmakers, Stephanie and Floyd are proud to have seen several festival participants go on to achieve greater milestones in their film careers. In fact, the exponential growth of the Martha’s Vineyard festival in recent years is leading to expansion beyond the beloved island.

The Martha’s Vineyard African American Film Festival is very special to us and our loyal attendees,” says Stephanie. “We will remain on the island, but we are currently planning another three-to-four-day festival stateside that will launch in October 2018.” The name, date, and location of the new event will be announced separately.

“We are asked constantly to start a new festival,” Stephanie continues. “We would like to serve and accommodate the larger artistic community, and we plan to make [the new festival] bigger and better.”

September 5, 2017

Jane Austen’s 12 Most Delightful Insults – Don't ever change, Jane!

https://www.themarysue.com/jane-austen-delightful-insults/

Editor’s note: This article originally appeared on Early Bird Books and A Love So True, and is reposted here with permission.

When people hear “Jane Austen,” what tends to come to mind is balls, tea tables, marriage, and Colin Firth in a wet shirt. I don’t want to discount Austen’s many talents, which certainly include skillfully composing page-turning courtship narratives (albeit ones in which her heroes stay fully clothed and dry). But I take issue with the way those unfamiliar with Austen’s actual writing seem to think that’s all she does, portraying her as the literary equivalent of Laura Ashley wallpaper: excessively feminine, flowery, and a little embarrassing. Because if there’s a stereotypically feminine quality I associate most closely with Austen, it is certainly not sentimentality or romance—it’s bitchiness. And I mean that as a compliment.

In celebration of one of the coolest women in literature, here are Jane Austen’s 12 most delightful insults, from her fiction to her personal acquaintances, even to the King of England himself.

Focus Features

“You are mistaken, Mr. Darcy, if you suppose that the mode of your declaration affected me in any other way, than as it spared the concern which I might have felt in refusing you, had you behaved in a more gentlemanlike manner.” —Jane Austen, Pride and Prejudice (1813)

“I give you joy of our new nephew, and hope he ever comes to be hanged it will not be til we are too old to care about it.” —Jane Austen in a letter to her sister, Cassandra, on April 25, 1811

“Where people wish to attach, they should always be ignorant. To come with a well-informed mind, is to come with an inability of administering to the vanity of others, which a sensible person would always wish to avoid. A woman especially, if she have the misfortune of knowing anything, should conceal it was well as she can.” —Jane Austen, Northanger Abbey (1817)

“I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal.” —Jane Austen in a letter to her sister, Cassandra, on December 24, 1798

Columbia Pictures

“The whole of Lucy’s behaviour in the affair, and the prosperity which crowned it, therefore, may be held forth as a most encouraging instance of what an earnest, an unceasing attention to self-interest, however its progress may be apparently obstructed, will do in securing every advantage of fortune, with no other sacrifice than that of time and conscience.” —Jane Austen, Sense and Sensibility(1811)

“I cannot say much for this monarch’s sense. Nor would I if I could, for he was a Lancastrian. I suppose you know all about the wars between him and the duke of York, who was of the right side; if you do not, you had better read some other history, for I shall not be very diffuse in this, meaning by it only to vent my spleen against, and show my hatred to, all those people whose parties or principles do not suit with mine, and not to give information. This king married Margaret of Anjou, a woman whose distresses and misfortunes were so great as almost to make me, who hates her, pity her.” —Jane Austen, The History of England…By a Partial, Prejudiced, & Ignorant Historian (1791)

“Vanity was the beginning and the end of Sir Walter Elliot’s character; vanity of person and of situation…Few women could think more of their personal appearance than he did.” —Jane Austen, Persuasion (1817)

“Upon the whole, I commend my own conduct in this affair extremely, and regard it as a very happy instance of circumspection and tenderness. Some mothers would have insisted on their daughter’s accepting so good an offer on the first overture; but I could not reconcile it to myself to force Frederica into a marriage from which her heart revolted, and instead of adopting so harsh a measure merely propose to make it her own choice, by rendering her thoroughly uncomfortable till she does accept him—but enough of this tiresome girl.” —Jane Austen, Lady Susan (1793-1794)

Amazon Studios

“She was very plain and her name was Bridget…Nothing therefore could be expected from her…She was nothingmore than a mere good-tempered, civil and obliging young woman; as such we could scarcely dislike here—she was only an object of contempt.” —Jane Austen, Love and Friendship (1970)

“She was of course only too good for him, but as nobody minds having what is too good for them, he was very steadily ernest in the pursuit of the blessing.” —Jane Austen, Mansfield Park (1816)

“Mrs. Hall, of Sherborne, was brought to bed yesterday of a dead child, some weeks before she expected, owing to a fright. I suppose she happened unawares to look at her husband.” —Jane Austen in a letter to her sister, Cassandra, on October 27, 1798

“It was a delightful visit—perfect in being much too short.” —Jane Austen, Emma (1815)

(featured image: Ross McDonnell/Amazon Studios)

Cailey Hall is an English Ph.D. candidate at UCLA, where she is working on a dissertation about Romantic-era literature and the alimentary.

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When Corporate and Art Backgrounds Unite

A Setback Turns Into an Opportunity

The Business of Building a Film Festival Brand

Bringing Diversity to Martha’s Vineyard’s Arts Scene

Expanding Beyond the Vineyard

Husband and Wife Build Martha’s Vineyard African American Film Festival Into a 15-Year Brand

When Corporate and Art Backgrounds Unite

A Setback Turns Into an Opportunity

The Business of Building a Film Festival Brand

Bringing Diversity to Martha’s Vineyard’s Arts Scene

Expanding Beyond the Vineyard

Jane Austen’s 12 Most Delightful Insults – Don't ever change, Jane!

This Google Scientist Learned an Interesting Way to Teach Neural Networks

Things We Saw Today: Perfect Stranger Things Homage Posters