https://www.essence.com/fashion/influencing-in-colors-partners-with-liketoknow-it/

Black women and our influence on social media goes without saying. From hair aria-label=”Influencing In Colors (opens in a new tab)” href=”https://www.instagram.com/influencingincolor/?hl=en” target=”_blank”>Influencing In Colors.”

Partnering with the shopping app LIKEtoKNOW.it, the group will chat about diversity in the fashion industry with ESSENCE Assistant Fashion Editor, Nandi Howard tomorrow evening, April 15th at 6PM CT on Zoom. Last month, the group hosted an in person meet-up in Atlanta and was scheduled to appear in New York however, due to Covid-19 the event will take place digitally.

Register here.

‘IIC destroys the very thought that you have to be exactly the same, agree about everything and view the woman next to you as competition,” Brandy tells ESSENCE. “In a world where it’s typically every woman for herself, IIC represents strength, power, beauty and community.” Her teammate Nicki agreed that IIC also represents fellowship. “Influencing in Color is a movement. To see so many women and women of color go after their dreams is something that has a positive impact on me daily,” she says.

Register here.

When scrolling on their Instagram page which sits at over 22k followers, the four friends can been posing in their coordinated fits with beaming smiles and melanated beauty. Each have used their corner of the internet to showcase inspiring content, and their influence has resonated in bigger ways.

“Commitment to inclusion and diversity,” their bio reads as the group seeks to provide a positive influence for people of all colors through advocacy, collaboration, and commitment to diversity and inclusivity. “It is a platform for women of color, created by women of color who did not see many opportunities to be represented in the influencer space,” says Megan. “4 black women working together to achieve a common goal all while actually being friends is not something that is spotlighted with women who look like us,” exclaimed Nikki.

Register here.

These women have seen success as a group under one mission and are partnering with the influencer conglomerate LIKEtoKNOW.it to educate aspiring influencers on how they too can turn content creating into a viable career option.

Tomorrow April 15th, join Influencing In Color and our Assistant Fashion Features editor, Nandi Howard as they chat about the vast influencer community. Register here.

The post Influencing In Colors Partners With LIKEtoKNOW.it appeared first on Essence.