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https://www.blackenterprise.com/black-man-designed-jordan-sneakers-design-footwear-dwayne-edwards/
Imagine walking into a 20,000-square-foot building with floor to ceiling inspirational quotes; Nike and Jordan sneakers designs mounted on the wall; 480 miniature shoeboxes with the names of leading fashion companies inscribed on them; and learning that it is the manifestation of a black man.
What was described to you is PENSOLE Design Academy founded by D’Wayne Edwards, who is a former Nike executive with over 30 years’ experience designing shoes. The footwear design academy was launched in 2011 to educate and teach designers how to take their ideas from a sketch to a product that can go to market.
In August, Footaction made an open call to over 85 HBCUs to participate in a six-week digital and in-person design intensive. Hundreds of students applied to be a part of the program by sending in their designs but only 10 students were selected to participate in the FAAS at PENSOLE online program to refine their designs. From there, the competition was cut in half and the top five finalists (who so happen to be five young women) relocated to Portland for a 3-week hands-on design academy at the FAAS Studio at PENSOLE.
The academy consists of a footwear studio where PENSOLE instructors teach footwear design; brand design; functional apparel and accessories, and color material design. PENSOLE also offers hands-on experience in prototyping where they teach people how to make shoes from scratch. They also house a personal design studio where they produce custom projects for different brands.
It was all a dream
At 12-years-old, Edwards envisioned becoming a footwear designer and at the age of 19, he became the youngest footwear designer within the industry. And while the rest would become history, his journey ultimately led him to open the doors of PENSOLE in 2012.
“I’m a black man from Inglewood, California. Getting to 18 was a win. I’m winning. And 32 years later, I’m still winning,” Edwards exclaims.
By the time he turned 19, Edwards lost his two older brothers within three years. Both young men taught him different design elements and encouraged him to take his gifts and dreams seriously.
“For me, it ended up becoming more so a need to have the career they didn’t get a chance to have. So, that’s that focus.”
Beating the odds is something that he does not take lightly. And that very grit and ambition are what got his foot in the door. After graduating from high school, Edwards landed a temp job at a footwear company as a file clerk where he was determined to work his way up. As destiny would have it, a unique opportunity presented itself.
“They [management] created this little suggestion box in every department; it was a wooden box. And it was presented to every department as a way to give the company suggestions on what they should do to improve the company’s business. And so my suggestion was to hire me as a footwear designer. So I would put my three by five sketches in the box every day. And for six months, I did that and the owner called me into his office and offered me a job after I turned 19.”
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Edwards’ persistence and hard work led him on a successful path. At 23, he became a head footwear designer for L.A. Gear. A year later, he was appointed brand manager/head designer for Karl Kani Footwear. At 28, he launched his own brand SITY which was recognized by Sporting Goods Business as the No. 2 brand to watch in the industry behind Brand Jordan in 2000. He was one of six designers ever to design an Air Jordan (21 and 22) in its 1st 23-year history. And, he has designed shoes at the highest level for today’s premier athletes and teams, such as Michael Jordan, Carmelo Anthony, Derek Jeter, and Roy Jones Jr.
Over the course of Edwards’ career, he has designed 500 styles in a variety of categories—athletic, dress, casual, outdoor, golf, lifestyle, kids, and skate. And his designs have sold over $1.5 billion in revenues globally.
Walking into his destiny
With all of his accomplishments, being able to teach what he learned as a professional led him to the next phase in his life, PENSOLE.
“At a certain point, it was no longer about me. When I got into the industry in 89, I was only the second African American in the industry to design footwear. I didn’t meet the first one until I got to Nike 10 years later. Wilson Smith. We both got in through an extension of mentorship. So, that became kind of who I am,” says Edwards.
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Fast forward nine years, Edwards assumed the position of the footwear design director at Nike. And as he approached his 10th year with the company, he decided to retire to pursue his passion to teach others how to construct their dreams of making footwear.
“I taught the very first class at the University of Oregon on Jan. 14, 2010. The first class [was for] two weeks. I flew 40 kids in on my own dime to test this idea of what a footwear school would look like. And, it was all based on the way I worked at Jordan,” says Edwards.
After the good news of the students’ experience spread through the press, other colleges and universities wanted in. And the rest is history.
Edwards never attended a design school, but he has launched and established six PENSOLE Designs Academies since 2010 at the ArtCenter College for Design; PARSONS School for Design; MIT; and the Kolding Design School in Denmark.
And more exciting announcements are on the horizon.
Baby Yoda has become an internet sensation and if you know someone who is obsessed with the cute bundle of joy, you may want to gift them some Mandalorian-themed swag.
The Disney Store has some Baby Yoda merch available for pre-order, but if you want to buy holiday presents ASAP, there is always Amazon and Etsy for your shopping needs.
At the moment, there are many clothes, accessories, and stickers available with “the Child” that work as big gifts or stocking stuffers.
Here are the top Baby Yoda gifts for The Mandalorian fan in your life.
Baby Yoda Floating Pod T-Shirt
Photo Credit: Amazon
Baby Yoda looks so damn adorable in his floating pod. Sport the creature’s galactic crib on a soft T-Shirt that’s available in men’s, women’s, and youth sizes.
Baby Yoda Star Wars Ornament
Photo Credit: Etsy
Deck the halls with Baby Yoda? Yes, please. This gold-colored Baby Yoda ornament is handmade and will look beautiful on their Christmas tree.
The Mandalorian-Inspired Sticker
Photo Credit: Etsy
Display the moment that started it all right on your car window or laptop: This Mandalorian-inspired sticker features a silhouette of The Mandalorian with Baby Yoda.
Baby Yoda Mug
Photo Credit: Etsy
“Too cute I am, adore me you must.” They’ll appreciate this hilarious Baby Yoda mug for their favorite cup o’ joe or tea.
Baby Yoda Beanie
Photo Credit: Etsy
Winter weather isn’t always fun, but this cozy Baby Yoda beanie will help keep them warm.
The Mandalorian-Inspired Sweatshirt
Photo Credit: Amazon
You don’t have to go to outer reaches of the galaxy to find this Baby Yoda-meets-The Mandalorian sweatshirt. It also comes in a blue color, just in case they want to change up their look.
Baby Yoda Pins
Photo Credit: Etsy
The Force will always be with them: They can secure these tiny Baby Yoda pins to their backpacks, jean jackets, or tote bags.
More on Geek.com:
- ‘The Mandalorian’s’ Baby Yoda Is Twitter’s New Son
- Daisy Ridley Weighs in on ‘Baby Yoda’ Craze and Dark Rey
- Fan Edit Turns ‘The Mandalorian’ Into Bizarre 1980s Sitcom
ARRAY Releasing has acquired Numa Perrier’s award-winning film Jezebel.
Based on Perrier’s true-life experiences Jezebel marks the writer/director’s feature directorial debut, which made its world premiere at SXSW 2019. Perrier also won The Craig Brewer Emerging Filmmaker Award at the 2019 Indie Memphis Film Festival.
The film follows 19-year-old Tiffany (Tiffany Tenille) as she navigates her dying mother’s financial struggles. By working as an internet fetish cam girl in the 90s, the young woman uses her fantasy world as an escape from her real-life circumstances.
“Numa Perrier’s directorial debut delivers a beautiful balance of poignancy and humor to reveal truths about women, family and sisterhood in a way we rarely witness,” said ARRAY President Tilane Jones. “Numa’s exploration of women’s relationships to their bodies, their inner life and their outer world is exciting to witness and we’re proud to amplify this new and exciting voice in cinema.”
January theatrical release dates for New York, LA and other select cities will be announced in the coming weeks.
It will premiere on Netflix on Jan. 16 and in select cities in theaters in January.
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