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https://www.essence.com/fashion/new-era-celebrates-100-years-in-the-fashion-industry/
As the fashion industry enters a new decade, there are many style predictions that are rumored to happen this year. From nostalgia trends already peaking in 2019 – leather in all forms, thong sandals and tie-dye are only a few throwback styles that are creeping its way back, to iconic brands reaching new heights, 2020 is the year for fashion. And companies like New Era are celebrating a century in an industry that never stops re-inventing.
What’s the brand’s secret? Hiring young creatives, paying attention to the excitement of their staff, and creating globally recognizable pieces. “I’ve never worked anywhere where every single day we’ll have two or three requests from influencers or musicians,” exclaimed Mark Maidment, SVP of New Era. New Era has had a pretty consistent run. From curating arguably one of the most popular hats to date, a.k.a. the Yankees cap, to rolling out new collections and colorways yearly, New Era still sits on top of the streetwear realm.
With projects set to come out to celebrate its 100th year, ESSENCE got to chat with Maidment about what it’s like to continue on the legacy of New Era. Read below.
ESSENCE: What does reaching 100 years mean for New Era?
Maidment: I’ve been at New Era for four years and on my very first day, Chris Koch said to me, “It’s our 100th anniversary in four years. I know it’s a lot in advance, but we want to maximize it to have a great time. So please don’t mess it up,” and that’s the most pressure I’ve ever had in a project because you can’t celebrate your 100th again. We’ve been planning this for a good two or three years. I think the key thing for us is recognizing the history and then also really looking at the future.
“We’ve always tried to break the rules a bit. I mean, in fashion now, as you’ll notice, things like breaking the rules is the only way to go.” – Mark Maidment
ESSENCE: How have you seen the influence of New Era on the public since you’ve been at the brand?
Maidment: It’s been an incredibly interesting story. The history behind it [New Era]shows why people approach and want to work with us. We’re very fortunate to be one of those brands that have an icon at the heart, and that’s the 59Fifty. It’s one of those products that is almost like a Coca-Cola bottle. When you see just the silhouette you know it’s 59Fifty. The other thing is I think people love about New Era is the kind of disruptive progressive nature and having this icon. Of course, it’s like a rolling expansion from there because they see the cap on Spike in ’96, you know this is 30 years ago. And then they see it on the heads of every influencer, artist, musician, and athlete throughout the whole world, but particularly in North America.
We’ve always tried to break the rules a bit. I mean, in fashion now, as you’ll notice, things like breaking the rules is the only way to go.
ESSENCE: From the inside how New Era has to keep the Yankees cap relevant?
Maidment: Outside of North America, it’s the number one headwear cap logo. And I would say 99% of the people wearing it probably don’t know it’s the baseball team. They think it’s the icon of New York or an icon of just street culture. It has different meanings to different people but a lot of logos that we use people also use it to represent where they’ve come from. The Yankees logo’s just the most widespread and has the biggest reach. So we obviously use it a lot. We’ve done loads of different things with it. So I guess in answer, keeping the New York Yankees logo relevant is really easy. It kind of does the job for itself. And it’s such an icon.
“We always push the envelope, break the rules, experiment and be highly creative.” – Mark Maidment
ESSENCE: How do you think that New Era has stayed in the game for this long and how do you all plan to maintain the long streak?
Maidment: We don’t come into the office every day and think about the past pretty much. And this is a retro trend of course. We’re very forward thinking. Our design teams are full of really young people who are completely connected. We’re always thinking about what the next thing could be, what the next new technique could be, what the next new trend could be. And that’s just a mindset that we’ve always had. So I think that’s what’s kept us relevant. We always push the envelope, break the rules, experiment and be highly creative.
ESSENCE: How do you choose who do you want to partner with?
Maidment: So many people want to collaborate with us and we’re incredibly thankful for that. We love doing it. But we can only do so much. There needs to be an affinity and there needs to be excitement from within our business as to who we’re working with. People we look at and admire.
The post New Era Celebrates 100 Years In The Fashion Industry appeared first on Essence.
As the fashion industry enters a new decade, there are many style predictions that are rumored to happen this year. From nostalgia trends already peaking in 2019 – leather in all forms, thong sandals and tie-dye are only a few throwback styles that are creeping its way back, to iconic brands reaching new heights, 2020 is the year for fashion. And companies like New Era are celebrating a century in an industry that never stops re-inventing.
What’s the brand’s secret? Hiring young creatives, paying attention to the excitement of their staff, and creating globally recognizable pieces. “I’ve never worked anywhere where every single day we’ll have two or three requests from influencers or musicians,” exclaimed Mark Maidment, SVP of New Era. New Era has had a pretty consistent run. From curating arguably one of the most popular hats to date, a.k.a. the Yankees cap, to rolling out new collections and colorways yearly, New Era still sits on top of the streetwear realm.
With projects set to come out to celebrate its 100th year, ESSENCE got to chat with Maidment about what it’s like to continue on the legacy of New Era. Read below.
ESSENCE: What does reaching 100 years mean for New Era?
Maidment: I’ve been at New Era for four years and on my very first day, Chris Koch said to me, “It’s our 100th anniversary in four years. I know it’s a lot in advance, but we want to maximize it to have a great time. So please don’t mess it up,” and that’s the most pressure I’ve ever had in a project because you can’t celebrate your 100th again. We’ve been planning this for a good two or three years. I think the key thing for us is recognizing the history and then also really looking at the future.
“We’ve always tried to break the rules a bit. I mean, in fashion now, as you’ll notice, things like breaking the rules is the only way to go.” – Mark Maidment
ESSENCE: How have you seen the influence of New Era on the public since you’ve been at the brand?
Maidment: It’s been an incredibly interesting story. The history behind it [New Era]shows why people approach and want to work with us. We’re very fortunate to be one of those brands that have an icon at the heart, and that’s the 59Fifty. It’s one of those products that is almost like a Coca-Cola bottle. When you see just the silhouette you know it’s 59Fifty. The other thing is I think people love about New Era is the kind of disruptive progressive nature and having this icon. Of course, it’s like a rolling expansion from there because they see the cap on Spike in ’96, you know this is 30 years ago. And then they see it on the heads of every influencer, artist, musician, and athlete throughout the whole world, but particularly in North America.
We’ve always tried to break the rules a bit. I mean, in fashion now, as you’ll notice, things like breaking the rules is the only way to go.
ESSENCE: From the inside how New Era has to keep the Yankees cap relevant?
Maidment: Outside of North America, it’s the number one headwear cap logo. And I would say 99% of the people wearing it probably don’t know it’s the baseball team. They think it’s the icon of New York or an icon of just street culture. It has different meanings to different people but a lot of logos that we use people also use it to represent where they’ve come from. The Yankees logo’s just the most widespread and has the biggest reach. So we obviously use it a lot. We’ve done loads of different things with it. So I guess in answer, keeping the New York Yankees logo relevant is really easy. It kind of does the job for itself. And it’s such an icon.
“We always push the envelope, break the rules, experiment and be highly creative.” – Mark Maidment
ESSENCE: How do you think that New Era has stayed in the game for this long and how do you all plan to maintain the long streak?
Maidment: We don’t come into the office every day and think about the past pretty much. And this is a retro trend of course. We’re very forward thinking. Our design teams are full of really young people who are completely connected. We’re always thinking about what the next thing could be, what the next new technique could be, what the next new trend could be. And that’s just a mindset that we’ve always had. So I think that’s what’s kept us relevant. We always push the envelope, break the rules, experiment and be highly creative.
ESSENCE: How do you choose who do you want to partner with?
Maidment: So many people want to collaborate with us and we’re incredibly thankful for that. We love doing it. But we can only do so much. There needs to be an affinity and there needs to be excitement from within our business as to who we’re working with. People we look at and admire.
The post New Era Celebrates 100 Years In The Fashion Industry appeared first on Essence.
International Doctor Who fans can finally step into the TARDIS for an immersive virtual reality experience.
Starring Jodie Whittaker as an animated Thirteenth Doctor, BBC’s The Runaway is now free to watch via the official Doctor Who YouTube channel.
Recruited as the Time Lord’s unlikely assistant, viewers join a race against time to return a potentially dangerous creature to its home planet.
On the plus side, you get your own (digital) sonic screwdriver.
Can you help a lost alien make its way home before impending disaster strikes? (via BBC VR Hub/Passion Animation Studios)
“Fans will find themselves at the center of this wonderfully animated story, helped by the natural charm and humor of Jodie Whittaker, in an adventure that really captures the magic of Doctor Who,” Jo Pearce, creative director for the BBC’s digital drama team, said last year, when the episode launched in the UK.
“Viewers are in for a treat,” she added. “For those who ever dreamt of helping to pilot the TARDIS, this is your opportunity.”
Previously, The Runaway was available only in the UK on high-end headsets like Oculus Rift, HTC Vive, and Samsung Gear VR.
Now, a YouTube 360 version enables anyone with an entry-level device (Google Cardboard works great) to journey through space and time.
It is also free to download in two forms:
- 13-minute interactive version from Steam, Oculus Store, and Vive Port for use on Oculus Rift and HTC Vive
- 11-minute 360-degree adaptation from BBC VR App for use on Oculus Go and GearVR
The BBC VR Hub last summer took The Runaway on the road, visiting local libraries across the UK.
“This is the most ambitious project yet from our team in the BBC VR Hub, and the result is a magical adventure that Doctor Who fans everywhere will simply love,” chief Zillah Watson said in May. “It also shows the enormous potential that virtual reality has for creating new kinds of experiences that appeal to mainstream audiences.”
Experience “The Runaway” in 360 VR (via BBC VR Hub/Passion Animation Studios)
Featuring original music from series composer Segun Akinola, Doctor Who: The Runaway was written by Victoria Asare-Archer and directed by Mathias Chelebourg (Alice, Virtual Reality Play, The Real Thing VR). The original script was published today on the BBC Writersroom blog.
It premiered at last year’s Tribeca Film Festival, and has since been shown at the Sandbox Immersive Festival in China and the Annecy International Animation Film Festival in France, among other events.
More on Geek.com:
- ‘Doctor Who’ S12, E3: Team TARDIS Stumble Over Clumsy Moral Lessons
- Classic ‘Doctor Who’ Arrives in the UK Via BritBox
- ‘Doctor Who’ Immersive Adventure Lands in London in 2020
Famed Olympic Gold Medalist Dominique Dawes is setting up to open her own gymnastics school in the state of Maryland according to We Buy Black.
The 43-year-old mother of four children, a three-time gold-winning gymnast at the 1996 Atlanta Games, Dominique Dawes is opening a new gymnastics academy in Clarksburg, Maryland, less than 30 miles from where she grew up in Silver Spring. The Dominique Dawes Gymnastics Academy will open its doors in the Spring of 2020.
Dawes announced the news on Instagram, “Welcome to Dominique Dawes Gymnastics Academy! Join me on this exciting journey. Watch the transformation unfold. Opening Spring 2020. Clarksburg, MD. Submit your email at www.dominiquedawesgymnasticsacademy.com to receive DDGA newsletter and be the first to know about memberships, class schedules, summer camps, raffles and more! #dawesgymacademy“
A description of her academy is listed on the website: “Dominique Dawes Gymnastics Academy is a safe, supportive and empowering gymnastics and ninja gym for all! We aspire to inspire today’s generation of gymnasts and more. In a safe, caring, and uplifting environment, our athletes will develop the characteristics and self-confidence to reach their fullest potential in and out of the gym. Our desire is to plant seeds of empowerment, all while teaching quality gymnastics, fostering friendships and building memories that will last a lifetime.”
Dawes is thrilled to be embarking on this exciting journey. “All four of my kids are my motivation! They will be active in the gymnastics and ninja programs and I couldn’t be more proud to build a community to empower and positively encourage today’s generation of gymnasts and beyond. Words leave a lasting impact on the self-esteem of a young child, which is why it’s beyond gold medals here at Dominique Dawes Gymnastics Academy. Every child that walks through our doors will know that they are valued. My amazing staff will understand that the most important kid is the one standing right in front of them.”
The Olympian plans on opening more locations across Montgomery County in the coming years. “This is me leaving a lasting legacy in the sport of gymnastics. I know I was able to do it as an athlete. This is my way of doing it by creating a healthy, positive encouraging gymnastics community in this area, in the state of Maryland, that has been so supportive of me throughout my whole career,” Dawes tells Montgomery Community Media.
Dominique Dawes Gymnastics Academy is located at 22530 Gateway Center Drive, Clarksburg, Md 20871. For more information, you can send an email to info@dominiquedawesgymnasticsacademy.com.
Speaker Nancy Pelosi has named impeachment managers for Donald Trump’s senate trial. Among the group of seven legislators are Congressman Hakeem Jeffries (D-NY) and Val Demings (D-FL). Both lawmakers are members of the Congressional Black Caucus.
During Speaker Pelosi’s announcement, she said that the diverse group which also includes Rep. Adam Schiff, D-Calif., Rep. Jerry Nadler, D-N.Y., Rep. Zoe Lofgren, D-Calif., Rep. Jason Crow, D-Colo., and Rep. Sylvia Garcia, D-Texas were chosen based on their background in the courtroom.
Today, I have the privilege of naming the Managers of the impeachment trial of the President. #DefendOurDemocracy pic.twitter.com/Y2613Ni3pC
— Nancy Pelosi (@SpeakerPelosi) January 15, 2020“The emphasis is on litigators. The emphasis is on comfort level in the courtroom. The emphasis is making the strongest possible case to protect and defend our Constitution, to seek the truth for the American people,” Pelosi said.
WASHINGTON, DC, UNITED STATES, JANUARY 9, 2020: U.S. Representative Nancy Pelosi (D-CA) speaks during her weekly press conference at HVC Studio A in Washington, DC.- PHOTOGRAPH BY Michael Brochstein / Echoes Wire / Barcroft Media via Getty Images)Prior to Congress, Demings served as Orlando’s first female Chief of Police. Upon the announcement of being named an impeachment manager, the 2016 electee said in a tweet, “The evidence against the president is overwhelming. The president abused his office to try to cheat in the 2020 election, and then covered it up. He shall be held accountable.”
Jeffries, who hails from Brooklyn, New York was recently named Chairman of the House Democratic Caucus. In a tweet Jeffries said he was “honored to serve as an impeachment manager” and promised to “follow the facts” during the trial.
Hakeem Jeffries Photo: One Hundred Black MenEarlier this year the former New York State Assemblyman, while being recognized by the New York Chapter of One Hundred Black Men said, “It’s an honor to serve in the U.S. Congress at this particular moment in time. It’s a challenging time that we’re living through, but we stand on the shoulders of a whole lot of folk. We stand on the shoulders of so many who have come before us.”
Impeachment managers delivered the articles to the Senate on Wednesday. Mitch McConnell said he expects the trial to start on January 21.
The post Val Demings, Hakeem Jeffries Among Democrats Named As Impeachment Managers appeared first on Essence.