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With 10.6 million likes and counting on Instagram, Beyoncé knows how to connect with her followers by sharing glimpses of her life in photos or short videos. According to Billboard, it only took over seven hours for the announcement of her pregnancy with twins to become the most liked Instagram pic of all time. Yet, the greater question is, “Is there a formula for social media success, when promoting a business brand?  The answer is YES!

The answer is YES!

Rishabh Sharma, CEO of Poletus, shared the five key steps his company teaches social influencers—like Ray Diaz, Saxon Sharbino, Sam Golbach, and Zander, to name a few—that are central components for businesses ato capture social attention like Beyoncé.

Step #1 — Connect

What are the values your brand believes in? On various social media platforms, there are various wannabes and “fakesters,” but the good ones will express the values that they stand behind; whether it’s healthy living, politics, or issues related to social justice.

Because the careers of social influencers are dependent on the magical moments happening off screen—what happens after they actually put down their phones—most of the magic does not happen as the “like” is given. Rather, it’s about what is happening before and after that.

Step #2 — Identify the Lifestyle of the Brand

Identify the lifestyle of your brand by leveraging strategies of similar, existing brands, and using their models as an inspiring gateway to help clarify what your brand is about to your audience.  

Step #3 — Capture Unique Moments

Everyone has their own definition of what is natural and beautiful—what is yours?  you can figure this out by testing various lighting options and other elements that feed your brand’s visual aesthetic to showcase your idea of the perfect captured moment. Once you have mastered this skill, over time, it will become second nature.

Step #4 — Reveal the Journey

Followers remember stories better than they recall random bits of information that are not connected. So, create short stories that capture all the behind-the-scenes moments of each step along your brand’s journey. This not only showcases the passion behind the brand, but cultivates loyal followers.

Step #5 — Invest

A startup should also focus on its social media presence by investing in targeted social media campaigns, which include engaging display ads on Facebook, YouTube, and so on. These ads should inform, enlighten, and entertain prospective customers on the product or service offering from your brand.

So, grab your phone and capture the journey of your brand—today!

Looks like the singer has found himself a sweet lady for life.

Hamilton may have turned Lin-Manuel Miranda into a crossover star, but years before the presidential play came around, he was already a big name on Broadway. His first Broadway play In The Heights was huge, actually. It was nominated for 13 Tony Awards and the 2009 Pulitzer Prize for Drama. Like Hamilton, it incorporated hip-hop into theater in a way that actually wasn’t too cheesy. It tells the story of a group of kids growing up in New York’s Washington Heights neighborhood, and years after its initial success, it is being made into a movie, thanks in part to hip-hop mogul Jay Z (via Stereogum).

Jay Z is set to be one of six producers on the movie, as was announced by Harvey Weinstein, of film studio The Weinstein Company, at a pre-Oscars party on Sunday. It’s not clear who else is involved yet, but Jay Z has a short filmography, having produced movies like Chris Rock’s Top Five and the 2014 Annie remake.

Back in September, Miranda said the musical was being adapted by playwright Quiara Alegría Hudes, who wrote the play’s book. The production is set to begin this spring, and while Miranda isn’t slated to reprise his role of Usnavi, he said he’d try to assume another role, whether it’s pre-existing or new for the movie adaptation.

Now, we wait to see how long it’ll take for Hamilton to get its turn at a film version. In the meantime, who would you love to see in the In The Heights movie? Let us know what you think!

Featured image: John D. & Catherine T. MacArthur Foundation/Creative Commons

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