https://www.themarysue.com/gif-peanut-butter/

The JM Smucker Company

In the latest weird food jift from the jods, Jif peanut butter has decided that they will be the ones to decide once and for all how “GIF” is pronounced. Thankfully they got it right.

You can now buy limited-edition jars of delicious Jif peanut butter labeled “Gif” peanut butter. And of course this push is in partnership with Giphy.

“We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif… it’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh,” said Rebecca Scheidler, Vice President, Marketing of Jif. “So spread the word like Jif on bread—Jif is peanut butter, GIFs are animations!”

Giphy for their part agrees and has provided the internet with some interesting (and terrifying) gifs to celebrate the promotion.

via GIPHY

We here are the Mary Sue (well most of us) are happy that Jif has finally come out on the side of right and the extremely correct assertion that “GIF” is correctly pronounced with a hard g. Because Graphic is part of the abbreviation and no one says “Christmas JIFT.” No, we don’t particularly care if the inventor of the GIF declared that it was to be pronounced “jif.” Some monsters transcend their creators.

So if you’re not allergic to peanuts and not to correct pronunciations, grab some!

(via The Verge)

Here are a few other tidbits from around the net today:

• Call of The Wild director Chris Sanders has some insight about some Disney movies that were almost very different. (via HuffPo)
• More potential Loki series character details. (via ComicBookMovie)
• We are here for this show!
  

  Betty.
  The new @HBO original series premieres May 1. #BettyHBO pic.twitter.com/AgVO10Ibev

  — BETTY (@BettyHBO) February 25, 2020

• Why Hank Azaria is done with Apu on The Simpsons. (via Pajiba)
• Love. This.
  

  She’s the only friend I’d skip school for. pic.twitter.com/uP0vwF2U3K

  — Malala (@Malala) February 25, 2020

• Sigh. Update on the Guns Akimbo mess. (via /Film)
• Greyhound will no longer allow border agents on buses without a warrant. (via The New York Times)
• And lastly, shooting began today on a little sequel some of you might enjoy.
  

  Day One#JurassicWorld pic.twitter.com/UnQIUFwJ3t

  — Colin Trevorrow (@colintrevorrow) February 25, 2020

What did you see today, Suvians? How is that Mercury Retrograde treating you?

Want more stories like this? Become a subscriber and support the site!

—The Mary Sue has a strict comment policy that forbids, but is not limited to, personal insults toward anyone, hate speech, and trolling.—