https://www.essence.com/beauty/soss-profile/

Courtesy of SOSS By Blake Newby ·June 16, 2021June 16, 2021

Over the past few years the surge in Black men embracing flourishing, lush facial hair has been astonishing. With the men loving it and the ladies arguably loving it more, the trend, which has become more of a life target=”_blank” rel=”noreferrer noopener” aria-label=”Vernon Yancy (opens in a new tab)”>Vernon Yancy and Jeremiah Regis, two HBCU graduates who make up the dynamic duo at the helm of men’s grooming brand SOSS.

An acronym for “So Organic So Suave,” SOSS was born of Yancy’s own personal experiences faced upon graduating from Howard University. “Once I entered the workforce in corporate America, it became a whole process of figuring out who is Vernon authentically and organically,” he tells ESSENCE. “I asked myself what my passion and purpose was, and what impact did I really want to have not only on myself, but on everyone around me. I realized ultimately that I shouldn’t be afraid to be who I am.” That realization led to Yancy deciding to grow out his beard, but the decision presented some obstacles. “I needed to maintain it,” he says. “But being a Black man I couldn’t use most of the products that were in big retailers and drugstores. So I ended up creating a product myself and it garnered a lot of attention.”

Courtesy of SOSS

Shop some SOSS favorites ahead.

01Fearless Beard Growth Duo Courtesy of SOSS available at SOSS $44 02SOSS Brush Courtesy of SOSS available at SOSS $15 03Blessed Body Butter Courtesy of SOSS available at SOSS $30

TOPICS:  beards beauty Black men with beards

The post Introducing SOSS: The Grooming Brand Your Man Will Be Obsessed With appeared first on Essence.