https://blackgirlnerds.com/blerding-out-loud-diving-deep-into-blerd-culture/

The portmanteau term Blerd, which is the moniker for a subcultural community that self-identifies as Black nerds, has evolved and carved a large landscape into many areas of pop culture. This includes entertainment, education, sports, books, and now McDonald’s. In a special panel discussion presented by McDonald’s USA and moderated by founder and CEO of Black Girl Nerds, Jamie Broadnax, a virtual roundtable discussion was held on the intersection of Blerd culture and Anime. 

Featured on the panel was a group of subject matter experts in this fandom which includes Hilton George (founder of Blerdcon), Krystal Shanelle (Content Creator), and Marques Gartrell (Chief Creative Officer, Widen & Kennedy). This valuable yet very entertaining discussion examines how the term Blerd and its meaning has shifted within the last decade, the transformative power of cosplay within Black Indigenous People Of Color communities and how anime is transforming and impacting the culture. 

The impacts of “blerdism” are now visible in many facets of culture, including food! If you have stopped by your local McDonald’s recently, you may have noticed that illustrious golden arch turned upside down in the form of a W, along with diverse characters embossed on the side. 

So what does this mean exactly?

For decades, McDonald’s has been embraced by the anime community, commonly dubbed

WcDonald’s and other names across various titles, episodes, and genres. For a limited time,

McDonald’s is also getting in on Blerd culture by offering fans the opportunity to experience their favorite fictional restaurant in real life. Through a four-week anthology of anime shorts, manga and immersive experiences, fans will be transported into the fantastical WcDonald’s universe. And they’re even introducing a new savory chili sauce to make this moment official! It’s available at a restaurant near you for a limited time only – take advantage while you can!

Check out the video below which includes an hour-long discussion as we all “Blerd Out Loud” and dive deep into our favorite fandoms and so much more! Just like that savory chili WcDonald’s sauce, the conversation is going to get a little savory! So be prepared!