https://www.geek.com/tech/android-q-is-android-10-in-brand-update-1801281/?source

Android Q is Android 10 (via Google)

Google has lost its sweet tooth: After 10 years of confections, Android OS is being rebranded.

This year’s Android Q—admittedly one of the alphabet’s hardest letters to associate with a snack food—is officially known as Android 10.

And that’s it.

No quince, quavers, or quarter-pounder. Just Android 10.

Which is a bit of a letdown, following a decade of candied updates—from Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, and Ice Cream Sandwich to Jelly Bean, KitKat, Lollipop, Marshmallow, Nougat, Oreo, and Pie.

Part of the Android experience, these nicknames—internal codes used by Google’s engineering team—were “a fun part of the release each year,” Sameer Samat, vice president of product management, wrote in a blog announcement.

“But we’ve heard feedback over the years that the names weren’t always understood by everyone in the global community,” he said.

The letters “L” and “R,” for instance, are indistinguishable in some languages, making it difficult to know that Lollipop referred to the version after KitKat.

And while sweet pies and fluffy marshmallows do make for a delicious treat, they are not particularly popular in many parts of the world.

Numbers, however, are globally recognized.

A refreshed look for the brand (via Google)

“This next release of Android will simply use the version number and be called Android 10,” Samat explained. “We think this change helps make release names simpler and more intuitive for our global community.

“And while there were many tempting ‘Q’ desserts out there,” he teased, “we think that at version 10 and 2.5 billion active devices, it was time to make this change.”

That’s not Android’s only transition, though: The platform has introduced a “more modern, accessible” brand aesthetic.

The design, rolling out soon with the final release of Android 10, draws inspiration from the company’s robot mascot, which “has long been a symbol of the fun and curiosity at the heart of Android,” Samat said.

New black font also makes the logo easier to read—especially for those with visual impairments.

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