http://feeds.gawker.com/~r/io9/full/~3/Qb2dPMG-BmQ/american-gods-is-going-to-be-your-next-must-watch-fanta-1793203476

Yesterday at SXSW in Austin, Texas, a packed house gathered to worship gods that will beat you up, get you drunk and sex you into oblivion. If the first episode of the TV adaptation of Neil Gaiman’s beloved novel American Gods is any indication, the masses will be showing up to give their love again and again.

Read more…